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What if social could

turn creators into the leaderboard?

Pulse turns passive engagement into active, measurable participation across social platforms.

The Blue Robot belief

Social was built for scrolling. We turn it into something people take part in.

Blue Robot believes the best social campaigns don't just reach people, they move them. From passive exposure to Active Engagement.

Pulse is the engine that makes it happen. It turns the native behaviour of social platforms into campaign mechanics people want to join, play, unlock and share, without pulling them away from where they already are.

How Pulse works

One brand. Three ways to make social move.

Pulse is built on three connected layers, Core, Adaptive and Intelligence. Together they turn platform behaviour into campaign participation, personalisation and learning.

01Core

Core Interaction Engine

Turn comments, keywords, emojis, DMs and social behaviours into campaign actions.

Pulse Core connects to platform-native behaviour and turns it into structured campaign participation, from entries and rewards to responses, sign-ups, traffic and next-step journeys.

CommentsKeywordsEmojisDMsEntriesRewards

Turn social behaviour into campaign action

Keyword triggers

Respond when users comment with specific campaign words, product names or phrases.

Emoji triggers

Use emojis as a simple way for users to vote, enter, unlock or respond.

Comment and DM journeys

Move users from public engagement into private flows where they can enter, claim, answer, upload or sign up.

Fallback messaging

Guide users when they use the wrong keyword, miss a step or do not complete the journey correctly.

Reward distribution

Issue vouchers, codes, prizes, unlocks or campaign rewards in a controlled way.

Lead capture

Capture interest, contact details or campaign data through social, DM or microsite journeys.

Traffic routing

Send users to websites, apps, microsites, product pages, education content or campaign hubs.

Repeat participation

Recognise returning users and guide them differently instead of treating every interaction as new.

Pulse Core gives social actions a purpose.
02Adaptive

Pulse Adaptive

Use the native behaviour of Facebook, Instagram, TikTok, 𝕏 and Threads to create personalised, playable and commerce-ready campaign experiences.

Pulse Adaptive turns the platform itself into part of the campaign. It uses native behaviour to re-imagine what social media could be.

PlayablePersonalisedCommerceNative

Make the platform part of the idea

Personalised paths

Shape campaign responses around what each person chooses, says or does.

Playable formats

Turn everyday platform actions into votes, challenges, reveals, hunts and games.

Commerce journeys

Move participation smoothly toward product discovery, rewards and shopping actions.

Creative adaptation

Build mechanics around the native behaviour and culture of each social platform.

Pulse Adaptive turns platform behaviour into campaign theatre.
02.

Pulse Adaptive

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03Intelligence

Pulse Intelligence

Understand human behaviour beyond exact keywords, then use the learning to improve journeys, reporting and future campaigns.

Pulse Intelligence interprets messy real-world responses, recognises intent and helps brands see what people were actually trying to do.

IntentLearningReportingOptimisation

Learn from every interaction

Intent recognition

Read beyond spelling, slang, abbreviations and unexpected wording.

Cleaner measurement

Separate meaningful participation from low-value interaction and reporting noise.

Journey optimisation

Identify where people stop, return or convert so campaign paths can improve.

Campaign learning

Turn every response into insight for stronger future calls to action.

Pulse Intelligence turns participation into learning.
03.

Pulse Intelligence

↗
01Core

Core Interaction Engine

Turn comments, keywords, emojis, DMs and social behaviours into campaign actions.

Pulse Core connects to platform-native behaviour and turns it into structured campaign participation, from entries and rewards to responses, sign-ups, traffic and next-step journeys.

CommentsKeywordsEmojisDMsEntriesRewards

Turn social behaviour into campaign action

Keyword triggers

Respond when users comment with specific campaign words, product names or phrases.

Emoji triggers

Use emojis as a simple way for users to vote, enter, unlock or respond.

Comment and DM journeys

Move users from public engagement into private flows where they can enter, claim, answer, upload or sign up.

Fallback messaging

Guide users when they use the wrong keyword, miss a step or do not complete the journey correctly.

Reward distribution

Issue vouchers, codes, prizes, unlocks or campaign rewards in a controlled way.

Lead capture

Capture interest, contact details or campaign data through social, DM or microsite journeys.

Traffic routing

Send users to websites, apps, microsites, product pages, education content or campaign hubs.

Repeat participation

Recognise returning users and guide them differently instead of treating every interaction as new.

Pulse Core gives social actions a purpose.
02Adaptive

Pulse Adaptive

Use the native behaviour of Facebook, Instagram, TikTok, 𝕏 and Threads to create personalised, playable and commerce-ready campaign experiences.

Pulse Adaptive turns the platform itself into part of the campaign. It uses native behaviour to re-imagine what social media could be.

PlayablePersonalisedCommerceNative

Make the platform part of the idea

Personalised paths

Shape campaign responses around what each person chooses, says or does.

Playable formats

Turn everyday platform actions into votes, challenges, reveals, hunts and games.

Commerce journeys

Move participation smoothly toward product discovery, rewards and shopping actions.

Creative adaptation

Build mechanics around the native behaviour and culture of each social platform.

Pulse Adaptive turns platform behaviour into campaign theatre.
03Intelligence

Pulse Intelligence

Understand human behaviour beyond exact keywords, then use the learning to improve journeys, reporting and future campaigns.

Pulse Intelligence interprets messy real-world responses, recognises intent and helps brands see what people were actually trying to do.

IntentLearningReportingOptimisation

Learn from every interaction

Intent recognition

Read beyond spelling, slang, abbreviations and unexpected wording.

Cleaner measurement

Separate meaningful participation from low-value interaction and reporting noise.

Journey optimisation

Identify where people stop, return or convert so campaign paths can improve.

Campaign learning

Turn every response into insight for stronger future calls to action.

Pulse Intelligence turns participation into learning.
Pulse results

Participation that delivers.

Pulse has powered participation at scale across markets, platforms and campaign types. These are the numbers behind the work.

3k+Campaigns delivered
36+Countries
3.5M+Branded responses delivered
88%Open rates
78%Click-through rates
<0.1sConversation intelligence
Campaign results

Campaigns built for measurable participation.

Every Pulse mechanic is built around what people actually do. Explore selected campaign examples across sport, retail, entertainment and product launches.

The Real-World HuntReal-World Participation Campaign

The Real-World Hunt

A social clue became a real-world search, moving people from campaign content into location-based participation.

16.5K+ use sessionsMain result
4.38 sessions per userSupporting
Key mechanic

Social clue → real-world search journey

InstagramFacebookX

Pulse doesn't only count engagement. It measures what people do next.

Contact

Let's build something people want to take part in.